At POTENTE, we strive to achieve the best for our clients. We serve as advocates, consultants, and sounding boards for our clients globally. Whether it is a legal issue or a business issue, our clients rely on us for our creative thinking and problem solving. At POTENTE, our passion is helping our clients achieve sustainable success; we look forward to that opportunity every day.
Online shopping has given independent retailers a way to compete with major players in the industry. Selling through an online platform allows smaller retailers to connect with consumers outside their local market. Over 80% of retailers are selling online now, which is not surprising because 43% of shoppers make monthly...
On October 28, 2021, Facebook announced it would now operate under a new company name, Meta. Founder, Mark Zuckerberg, announced the company’s name change is in line with its intention of progressing beyond a social media network and developing the next generation of technology. During the announcement of the name...
Trying to follow consumer trends feels a lot like riding a rollercoaster, especially considering the impact of the COVID-19 pandemic on consumerism. The pandemic forced some consumers to retire their hefty spending accounts or entertainment budgets. Instead, these consumers began focusing on the essentials, like toilet paper and bottled water....
