In the News

Meet Pete Potente

We were lucky to catch up with Pete Potente recently and have shared our conversation below. Hi Pete, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand? The name of my firm...

Potente, Business Lawyer and Company Formation

Don’t let risks of non-compliance stifle business growth

Trucking is ever-evolving, driven by technology and consumer demands, while facing ongoing challenges in fleet management, efficiency and safety. Amid these pressures, leaders often neglect a critical risk: non-compliance with federal registration regulations. Registrations look different in every state This is a source of confusion for many trucking company owners...

Pete Potente: 5 Things I Wish Someone Told Me When I First Became An Attorney

Time is the most precious asset you have and also the most precious gift you can give someone. A simple smile, hello, just your voice — giving this to someone else can make their day. It’s also important to remember it when you are the recipient of such treatment. When...

20 Steps Entrepreneurs Can Take To Level Up Their Businesses

When a business is just starting out, the startup phase is the time for entrepreneurs to find their footing in the market. In addition to identifying a gap and developing products or services to meet the needs of the target audience, operating as a startup allows entrepreneurs to try out...

Creators, Influencers Contemplate a TikTok-Free Future

Owners of the video platform have been ordered to sell or shut down — which would leave creators in the lurch.   The clock is ticking on the future of TikTok in the U.S., leaving creators and influencers who make a living on the short-form video platform to consider how...

FTC ban on noncompetes raises confidentiality issues—and can it be enforced?

“The FTC final rule would eliminate those noncompete agreements, which could possibly lead to some increased movement,” says Lauren Aydinliyim, an assistant professor of strategic management at Baruch College’s Zicklin School of Business. (Image from Shutterstock) The U.S. Federal Trade Commission voted 3-2 in April to ban noncompete agreements for most American...