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How You Can Help the San Diego Craft Beer Industry

  • July 24, 2020
  • Blog

San Diego is the craft beer hub of the US. It’s one of the things that makes San Diego so unique. With the customer service industry taking the brunt of the COVID-19 economic slowdown, local breweries find themselves in an incredibly tough position. POTENTE is a huge supporter of this industry, and the slowdown has affected many of our clients. Here are some COVID-safe things you can do to help out your local breweries:

GET BEER TO GO:

Before COVID-19, a large share of brewery revenue was generated on-site through in-person dining experiences. Now, many have watched this essential revenue stream go up in smoke.

Many breweries do not have the distribution clout to be sustainable through a pure distribution model. Grabbing a growler or crowler to go will go a long way!

PROMOTE THEIR SOCIAL MEDIA:

In the digital marketing age, generating interest on Instagram, Facebook, and other platforms is supremely essential to craft breweries. Often, breweries try to generate interest in new beers or specials via social media.

Share, like, and comment on your favorite brewery’s post. You never know which of your Facebook friends will become a new customer!

ENJOY A BEER IN THE SUN:

You may be able to grab a beer in person, so long as you order food with your brew. Many breweries have constructed outdoor dining areas from the ground up to adhere to state and local mandates and protect customers who choose an in-person dining experience during the pandemic.

Dining in-person helps the brewery and gives you the chance to tip your server or beertender. Plus, who doesn’t love drinking a hazy IPA while catching some rays?

 

Our local breweries need our help, just like any other small business fighting to stay open during the pandemic – local customer support is key to survival. You can help keep San Diego’s craft beer market afloat in various ways, but remember to wear a mask, social distance, and take any other necessary precautions when you trek out. Together, we can keep our local breweries thriving!

  • September 16, 2020
  • Blog

AB-2257 Exempts More Occupations from California’s Strict Independent Contractor Law

On September 4, 2020, Governor Gavin Newsom approved AB-2257, which expands the occupations and business relationships that are exempt from the “ABC test,” which was established by AB-5. In 2019, the California State Assembly passed AB-5, enacting stricter laws to avoid the misclassification of workers as independent contractors, which effectively...

  • August 27, 2020
  • News

POTENTE featured in Caribbean Journal Invest!

POTENTE is proud to be featured in Caribbean Journal Invest, the leading trade publication for tourism and hospitality in the Caribbean region - check out the interview here!