Lori Pauls

  • April 10, 2020
Lori Pauls Potente

Lori has been serving a diverse selection of industries for over 20 years. As Controller, she tackles common accounting challenges and implements best practices and procedures to help promote steady sustainable growth at POTENTE. She customizes a plan and creates a roadmap to allow for simplicity, focus, and balance in financial affairs.

Born and raised in Southern California, she moved to San Diego County in 2004 and loves living where others come to vacation. In her spare time, she loves to read, go to the movies, sketch in pastels, and cook creative meals for the family. She also volunteers her time and talents for the philanthropic group The Woman’s Club of Carlsbad.

Lori completed her Certificate in Accounting at the University of California Los Angeles.

New team member

Welcoming Our New Law Clerk to POTENTE

Hello! My name is Karina, and I am a rising 2L at California Western School of law. Finishing 1L year was a huge accomplishment for my family and I. As a first-generation law student, I am the first in my family who has been privileged enough to endeavor on this...

online shoping
  • December 14, 2021
  • Blog

Online Shopping, Now and Future Trends

Online shopping has given independent retailers a way to compete with major players in the industry. Selling through an online platform allows smaller retailers to connect with consumers outside their local market. Over 80% of retailers are selling online now, which is not surprising because 43% of shoppers make monthly...