Not just a lawyer
a full support team

Pete is the founder and CEO of POTENTE. He leads a team of attorneys and team members that serve businesses and investors globally. In leading this effort, Pete has worked with companies and investors from over 20 different countries that have sought to expand their financial and operational footprint into North America. In addition to splitting his time between the firm’s offices in Los Angeles and San Diego, Pete regularly travels for his clients’ needs throughout North America (United States, Mexico, Canada, and the Caribbean region). Additionally, Pete spends significant time visiting clients and colleagues in Japan, the UK, Europe, and other countries that fall within the client portfolio of POTENTE. Pete strongly believes it is extremely important to develop strong and meaningful relationships with the firm’s clients; he believes this is best accomplished by investing quality time in-person at the client’s location.

Pete and the firm have served as general counsel and professional consultants for companies and investors in a variety of industries, including hospitality (restaurants and hotels), media and entertainment, retail clothing, fashion design, commercial real estate, industrial production design and development, cosmetics, and a multitude of other industries.

Pete attended The Ohio State University where he majored in finance and minored in Spanish. He attended California Western School of Law in San Diego. In his spare time, Pete enjoys running, hiking, cooking, attending live concert events, and traveling the world.

Swapna is an Associate Attorney at POTENTE. She joined the POTENTE team in 2021 as a Law Clerk and has been a valuable asset to our legal team ever since. Swapna works on a wide array of legal issues and performs general counsel duties for many clients. She takes pride in working closely with clients to ensure she can find a solution tailored to their particular needs.

Born and raised in Tucson, Arizona, she moved to California to attend college at Cal Poly Pomona. After graduating from Cal Poly Pomona with a B.S. in Communications and a minor in Political Science, Swapna was admitted to California Western School of Law with an academic merit scholarship. During her tenure at California Western School of Law, she served as the student representative of the faculty diversity committee, competed and won awards for the California Western School of Law trial team, and served as a contract teaching fellow.

When Swapna is not in the office, you can find her traveling, spending time with her family in Arizona, or trying new restaurants.

Parker has been a part of the Potente team since 2021 when she joined as a law clerk.

Parker graduated from California Western School of Law in 2023, where she received the Justice Anthony Kennedy Academic Merit Scholarship. Parker is originally from Northern California but moved to sunny San Diego after graduating college. She obtained her B.S. in Business Administration from Sierra Nevada University, where she was captain of the women’s golf team.

When she is not in the office, she’s hitting the beach, trails, or the best brunch spots in the area. Parker is happy to call San Diego home and to be a part of the POTENTE team.

Jordan is an associate attorney at Potente. Joining the team in 2024, Jordan focuses his practice in the areas of Corporate Law, Intellectual Property, Labor Law, and Real Estate. He received his Juris Doctor from U.C. College of the Law San Francisco (formerly UC Hastings). At UC Law SF, Jordan participated in the Workers’ Rights Clinic where he advised clients on complex labor law issues and was selected to a participate in the prestigious Corporate Counsel Externship Program where he worked alongside the General Counsel for a successful cannabis company.

Jordan was born and raised in San Diego, and after spending many years in San Francisco, he is happy to be back home. Having worked several years before entering law school, Jordan has extensive experience in the entertainment and hospitality industry both on the management side and as a performing musician. Jordan received his B.A. in Philosophy from San Francisco State.

When not in the office, Jordan enjoys seeing live music, traveling, and playing guitar.

Ashley just finished her first year of school at California Western School of Law. She is excited to learn and contribute to the team at POTENTE.

Born and raised in San Diego, Ashley attended San Diego State University where she obtained her B.A. in Psychology.  She currently serves as the Vice President of the Business Law Society and is a member of the Entertainment and Sports Law Society at California Western School of Law. In her free time, Ashley enjoys going to the beach, traveling, and spending time with friends and family.

Erica attended American University in Washington, D.C., where she received her degree in Law & Justice, a minor in Psychology, and an Advanced Certificate in Leadership Studies.

Over the several years from undergraduate to law school, Erica progressed from Account Executive to General Manager for the Hawaii location of a staffing firm specializing in hospitality, light industrial, and administrative work.  During her time in Hawaii – Erica contributed to corporate strategies and successfully embedded these strategies into operations at a local level, expanded to new revenue generating verticals, and conceived of and launched a community program that resulted an expansion of access to hundreds of jobs across the state.

Erica has just finished her first year at California Western School of Law and is very excited join POTENTE as a law clerk furthering her passion for both law and business.

In her free time, Erica likes to spend time outdoors, travel, workout, and paint!

Christopher is a lifelong California resident. He was born and raised in Orange County. He graduated from the University of California, Berkeley with undergraduate degrees in Integrative Biology and Religious Studies in 1996. He then obtained his law degree from the University of Southern California Law School in 1999, where he was on the Southern California Law Review staff and graduated in the top 15% of his class.

As Of Counsel to the firm, Christopher assists in coordinating all litigation matters. His approach offers the same, top-notch services offered by large, international law firms, but in a smaller, more personal atmosphere.

Christopher lives in East County San Diego with his wife Laura and his three daughters. He currently serves on the Board of Directors of the San Diego Volunteer Lawyer Program and Toward Maximum Independence. He previously served on the Board of the East County Family YMCA. When he is not working, he enjoys spending time with his family, reading, and camping.

Alejandro is a veteran lawyer with more than 25 years of practice. He has vast experience providing counsel and attending clients business’ on corporate, contracts, regulatory, compliance, real estate, competition & antitrust and litigation. With his international training and experience, as inhouse counsel he has designed and implemented solutions to complex issues as VP of Legal and Compliance for Linde North LATAM for over 15 years. Alejandro is convinced that quality legal work and a strong communication are the backbone to successful and healthy client relationships.

Alejandro has a law degree from Universidad Anahuac and post graduate degrees from IPADE Business School and Executive Studies from Yale School of Business. During his spare time, Alejandro enjoys spending time with family, attend music events, enjoys cycling, sailing and the outdoors. He is bilingual in English and Spanish and has a clear understanding of how the American and Mexican legal systems intersect.

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Alejandro es un reconocido abogado con una práctica de más de 25 años. Tiene vasta experiencia aconsejando y atendiendo los negocios de sus clientes en el área corporativa, contratos, temas regulatorios, compliance, inmobiliario, competencia y litigio. Con su experiencia internacional, ha actuado como abogado interno y ha diseñado e implementado soluciones a temas complejos, como Vice Presidente Legal y de Compliance para Linde Latino América Norte por más de 15 años. Alejandro esta convencido de que la buena calidad del producto de los servicios legales acompañados de una sólida comunicación son fundamentales para una exitosa y sana relación con los clientes.

Alejandro obtuvo el título de abogado de la Universidad Anahuac y cuenta con estudios de post grado en el IPADE Business School y Excecutive Studies de la Escuela de Negocios de la Universidad de Yale. A Alejandro le gusta pasar tiempo en familia y en su tiempo libre disfruta los conciertos y en la naturaleza practicando el ciclismo y la vela entre otras actividades. Es bilingüe Inglés-Español y claramente comprende como los sistemas legales de Estados Unidos y México interactúan.

Brenda serves as the Business Manager at POTENTE. As the firm’s longest-serving employee, she brings several years of experience in business management and a core ideology that effectively employing business practices and providing excellent service are instrumental in providing the best client experience.

Brenda is a native San Diegan who has a passion for organization and helping others. She obtained her B.A. in Journalism from San Diego State University, with an emphasis in media studies and a minor in sociology. Brenda also received her M.B.A. from the University of Phoenix, where she graduated with honors and was inducted as a member of Delta Mu Delta, an organization that recognizes those with high achievements. Her business degree and work experience over the years has helped improve the overall client experience at POTENTE.

During her free time, Brenda enjoys hiking, CrossFit training, and running. Her focus and determination have paid off, as she has completed several half marathons and other races over the years. Brenda’s main motivator and cheerleader is her daughter, Sophia. When she is not training for a race, Brenda likes traveling and going to Disneyland.

Meg currently serves as a bilingual International Client Manager, supporting POTENTE’s Japanese clients. Committed to helping clients who have a business in the US or are considering starting a business in the US, Meg incorporates years of dedicated experience in delivering unmatched support in areas including document translation, foreign correspondence, and serving as an interpreter, among numerous other duties.

Meg grew up in a tiny town in Japan called Saga. She decided to study in the UK when she was 15 years old and spent valuable time there for 8 years. Today, her forever evolving love for learning brings a bubbly, positive attitude, to a team of already enthusiastic, high-energy power players.

Apart from her role at POTENTE, Meg is a passionate supporter of numerous single mother nonprofits and animal shelters. Alongside spending her free time with her family, including her adopted German Shepherd, she loves hiking, traveling, and good food and wine!

“アメリカにて起業されていらっしゃる方、もしくはこれから起業をお考えの方、全力でサポートいたします。いつでもお気軽にご相談ください。”-Meg Kubo

Lori has been serving a diverse selection of industries for over 20 years. As Controller, she tackles common accounting challenges and implements best practices and procedures to help promote steady sustainable growth at POTENTE. She customizes a plan and creates a roadmap to allow for simplicity, focus, and balance in financial affairs.

Born and raised in Southern California, she moved to San Diego County in 2004 and loves living where others come to vacation. In her spare time, she loves to read, go to the movies, sketch in pastels, and cook creative meals for the family. She also volunteers her time and talents for the philanthropic group The Woman’s Club of Carlsbad.

Lori completed her Certificate in Accounting at the University of California Los Angeles.