BLOG, NEWS & EVENTS

Trademark Trolls and Re-Branding

  • August 05, 2020
  • Blog
Potente, Business Lawyer and Company Formation

Are you thinking about re-branding your business? In the United States, trademark protection follows the concept of “use it or lose it” – when considering re-branding, it is important to remember that “trademark trolls” may be able to claim your intellectual property even if you have a registered trademark. This article in the National Law Review provides a nice summary of these issues. Having a re-branding strategy in place prior to making changes to and/or abandoning existing marks is essential to protecting your valuable intellectual property.

 

  • November 18, 2022
  • Blog

2023 California Employment Law Updates to Add to Your Employee Handbook and Policies

2023 California Employment Law Updates to Add to Your Employee Handbook and Policies The new year comes with several changes in employment law that should be taken into account for the protection of your business and your employees. The new laws cover a wide range of areas in employment, including...

NFT
  • September 29, 2022
  • Blog

The Rise and Fall of NFTs

Non-Fungible Tokens give proof of ownership of a digital object. NFTs have unique qualities that cannot be exchanged for others of the exact same type. NFTs are primarily centered around digital art, but can also include collectables, trading cards, event tickets, music, digital video clips, and virtual fashion. Although digital...