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Trademark Trolls and Re-Branding

  • August 05, 2020
  • Blog
Potente, Business Lawyer and Company Formation

Are you thinking about re-branding your business? In the United States, trademark protection follows the concept of “use it or lose it” – when considering re-branding, it is important to remember that “trademark trolls” may be able to claim your intellectual property even if you have a registered trademark. This article in the National Law Review provides a nice summary of these issues. Having a re-branding strategy in place prior to making changes to and/or abandoning existing marks is essential to protecting your valuable intellectual property.

 

Facebook meta
  • November 17, 2021
  • Blog

How Facebook became Meta

On October 28, 2021, Facebook announced it would now operate under a new company name, Meta. Founder, Mark Zuckerberg, announced the company’s name change is in line with its intention of progressing beyond a social media network and developing the next generation of technology. During the announcement of the name...

  • October 11, 2021
  • Blog

Consumer Trends: Does Shopping Feel More Like a Sport Now?

Trying to follow consumer trends feels a lot like riding a rollercoaster, especially considering the impact of the COVID-19 pandemic on consumerism. The pandemic forced some consumers to retire their hefty spending accounts or entertainment budgets. Instead, these consumers began focusing on the essentials, like toilet paper and bottled water....