BLOG, NEWS & EVENTS

Trademark Trolls and Re-Branding

  • August 05, 2020
  • Blog
Potente, Business Lawyer and Company Formation

Are you thinking about re-branding your business? In the United States, trademark protection follows the concept of “use it or lose it” – when considering re-branding, it is important to remember that “trademark trolls” may be able to claim your intellectual property even if you have a registered trademark. This article in the National Law Review provides a nice summary of these issues. Having a re-branding strategy in place prior to making changes to and/or abandoning existing marks is essential to protecting your valuable intellectual property.

 

New team member

Welcoming Our New Law Clerk to POTENTE

Hello! My name is Karina, and I am a rising 2L at California Western School of law. Finishing 1L year was a huge accomplishment for my family and I. As a first-generation law student, I am the first in my family who has been privileged enough to endeavor on this...

online shoping
  • December 14, 2021
  • Blog

Online Shopping, Now and Future Trends

Online shopping has given independent retailers a way to compete with major players in the industry. Selling through an online platform allows smaller retailers to connect with consumers outside their local market. Over 80% of retailers are selling online now, which is not surprising because 43% of shoppers make monthly...